• Skip to main content
  • Skip to primary sidebar
  • Small Business Kickstarter
    • Terms of Use
    • PRIVACY POLICY
    • DMCA
  • About Us – Small Business Kickstarter
    • How It Works
  • BUSINESS  AND PERSONAL FUNDING ALL TYPES
  • STARTUP BUSINESS FINANCING
  • BUSINESS STARTUP FUNDING
  • UNSECURED BUSINESS TERM LOAN FINANCING
  • BUILD YOUR BUSINESS FINANCIALLY
  • BUSINESS CREDIT FAST
    • OBTAIN CORPORATE CREDIT
  • START YOUR NEW FINANCIAL LIFE
  • SMALL BUSINESS TAX SHELTER
  • How To Start a Company
    • Best Business to Start
    • Your Business Plan
    • Selecting a Business Entity
    • Filing EIN With IRS
    • Business Entity Tax Consequences
    • Business or Hobby IRS View
    • Independent Contractor or Employee
    • Startup Business – Services Offered
  • How To Promote Your Business
    • Small Business In The Internet Age
    • Free Business Listings
    • Free Advertising Sources 2022
    • Mobile Optimized Website Design
    • Flash Built Website Not Good For Business
    • Email Marketing Solutions
    • Established Business – Services Offered
  • APPLY FOR LOAN ONLINE
  • Loans For Business
  • Business Info Resources
  • Bankruptcy Survival
    • BANKRUPTCY AFTER CORONAVIRUS PANDEMIC
  • Starting Over After COVID PANDEMIC
    • START YOUR NEW FINANCIAL LIFE
    • Work From Home With Affiliate Marketing
    • Make Money Fast With No Experience
    • How To Make Money Fast With No Experience
  • Business Survival In Age Of New World Order
  • Contact Us
  • Kickstarter Blog
  • Small Business News
  • How To Make Money Fast With No Experience

SMALL BUSINESS KICKSTARTER

HOW TO GROW A BUSINESS

You are here: Home / Kickstarter Blog / ATTRACT NEW CUSTOMERS TO YOUR SMALL BUSINESS

ATTRACT NEW CUSTOMERS TO YOUR SMALL BUSINESS

March 4, 2020 by Kickstarter Team

Increase your customer base in 2020 and take advantage of a booming business economy.

ATTRACT NEW CUSTOMERS TO YOUR SMALL BUSINESS

ATTRACT NEW CUSTOMERS TO YOUR BUSINESS

10 Great Ways To Attract New Customers To Your Small Business

AllBusiness Author AllBusiness Contributor Group Entrepreneurs

By Rieva Lesonsky

Was one of your resolutions this year to increase your customer base? Here are 10 tried-and-true tips to help you attract more customers.

1. Offer new customers discounts and promotions

Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for half-price or free gift wrapping for the first three purchases. Bargains like these can attract new customers who have been considering doing business with you but needed an incentive to actually change their shopping habits. Then track what they buy and which offers they redeemed so you can better target them with future marketing messages that will cement their loyalty.

2. Ask for referrals

Once you gain a customer’s loyalty, put that to work for you by asking them for referrals. Current customers are one of the best sources of new customers. But you can’t be passive and wait for your them to bring colleagues, friends, and family to your business. Instead, take control and create a systemized approach to actively solicit referrals from your satisfied customers.

ATTRACT NEW CUSTOMERS TO YOUR SMALL BUSINESS
These 10 tried-and-true tips will help you attract more customers. ©bearsky23 – stock.adobe.com

Attract-new-customers-to-your-small-business

Build referral-generating activities into the sales process. Send follow-up emails to make sure customers are happy with their purchases, and then follow that up with another email asking for referrals. Consider offering incentives if the sale price warrants it. Today In: Small Business

3. Recontact old customers

Go back to your lapsed customers contact list and market to former customers who haven’t done business with you for a while. Create a regular schedule to do this (say quarterly) and select customers you haven’t seen in six months. Reach out to them via email, direct mail, text, or phone with a “We miss you” message, offering some type of deal or promotion if they’ll come back.

4. Network

There’s no better way to raise brand awareness than meeting new people, telling them who you are and what you do. Join your trade association, your local chamber of commerce, and networking organizations. Attend Meetup events. If you own a local business, even going to PTA meetings can be a good networking opportunity. Approach networking with a “How can I help you?” attitude, rather than thinking, “What’s in it for me?”

5. Update your website

Online search is the primary way both consumers and B2B buyers find new businesses. That means your website has to do the heavy lifting so customers can find you. Review your search engine marketing and search engine optimization tactics and techniques, including making sure your site is mobile-friendly.

Even your site design makes a difference. Too many graphics can slow your site’s load speed, which is a customer turnoff. If you don’t have the in-house expertise, hire a website design company and/or SEO expert to help.

Other Articles From AllBusiness.com:

  • The Complete 35-Step Guide for Entrepreneurs Starting a Business
  • 25 Frequently Asked Questions on Starting a Business
  • 50 Questions Angel Investors Will Ask Entrepreneurs
  • 17 Key Lessons for Entrepreneurs Starting a Business

6. Partner with complementary businesses

Teaming up with businesses that have a similar customer base, but aren’t directly competitive, and then strategizing how you can market to one another’s customers to drive new business is a smart way to attract new customers while not spending a fortune. For instance, if you sell baby products, working with a business that sells maternity clothes would be a great partnership.

7. Promote your expertise

By showcasing your industry expertise, you can generate interest and even create buzz, which can help you attract new customers as well as get more business from your existing client base. Volunteering to speak on industry panels, giving a webinar or workshop, speaking at industry events or to groups your target customers belong to, or holding educational sessions are just a few ways you can make a good impression with potential new customers and clients. This technique works particularly well for B2B business owners.

8. Take advantage of online ratings and review sites

Consumers, both in the B2B and B2C worlds, frequently turn to online ratings and review sites before they’ll do business with a company they are not familiar with. So make sure you monitor those sites and respond to any complaints. Make the most of positive reviews by linking to them on your website. Post signage in your store, office, restaurant, or other location encouraging customers to add their perspectives. Social proof is powerful, and new customers are more likely to give your business a try if they see others praising it.

9. Participate in community events

Surveys show most people like to support local, independent businesses. Raise your profile in your community by participating in charity events and organizations. Sponsor a local fun run, organize a holiday “toys for kids” drive, or supply a Little League team in your city with equipment. All this raises your profile, which helps attract new customers.

10. Bring a friend

This idea is similar to referrals but requires customer participation. Offer “bring a friend” deals to get your loyal customers to introduce their friends and colleagues to your business. For instance, a restaurant could offer a “buy one entrée, get a second for free” special to attract more customers.

Think of these strategies as a starter list. Add your own ideas. The key is to get started now so that when next year rolls around, you’re already selling to an expanded customer base. 

I am CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email me at rieva@smallbizdaily.com, follow me on Twitter @Rieva, and visit my website SmallBizDaily.com to get the scoop on business trends and sign up for my free TrendCast reports. Read all of Rieva Lesonsky’s articles.

RELATED: How to Benefit From Customer Complaints

This article was originally published on AllBusiness.

Filed Under: Kickstarter Blog, Small Business News

Primary Sidebar

Recent Posts

  • 12 Small Business Trends For 2022
  • Major Credit Score Changes Are Here
  • The Future In Small Business Lending
  • CARES Act Bankruptcy Update
  • Need Money Fast? Yes It Seems Too Good To Be True

Archives

  • May 2022
  • August 2021
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • December 2018
  • November 2018
  • October 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • September 2017
  • December 2015
  • March 2014
  • February 2014
  • January 2014
  • December 2013
Copyright [© 2014 — Small Biz Kickstarter • All rights reserved. • •] ·Magazine Pro - Genesis Framework by StudioPress - WordPress -