Doing Business In The Internet Age
Let SMALL BUSINESS KICKSTARTER Help Your Business Prosper On The Internet
Not only is a website a necessity for Small Business in the Internet Age, but with the heavy usage of mobile devices these days a mobile optimized website is a must.
Combine this with linking your business website to your Business Facebook Page, Twitter Business Page, Linkedin Page, and various other Social Media sites will put your small business on a winning path to success.
The article reproduced here from Small Business Trends points out that the Internet’s influence has grown exponentially and has become a virtual requirement for all small businesses.
Succeeding in the Internet Age: A Website is No Longer Just an Option
Aug 7, 2012 by Small Business Editor In Marketing Tips 1
[Website Is A Must Have]
As the Internet’s influence has grown exponentially, it has become virtually a requirement for all small businesses to own and operate a website. The simple fact of the matter is that there is no more universal, accessible, and wide-reaching marketing tools currently available. Especially when the relatively low costs of creating a website are considered, it’s usually true that a website represents the lowest investment and the biggest return for most smaller companies.
[Let Internet Search Bring You Customers]
Websites present a number of great promotional opportunities for small business owners, the biggest of which is likely the ability to reach potential customers via major Internet services like search engines and social media websites. The effects of these two services alone are pretty big: Search engines can be the deciding factor when someone judges whether or not to do business with any given company. If a search engine like Google cannot reveal the company’s address, mission, products, and a few reviews of its services, people are more likely to go with a larger, more trusted brand.
[Let Social Media Help You]
And social media has an equally significant influence on purchasing decisions and a company’s reputation. Those small business owners who decide to get online and use a website to interact with users on services like Twitter, Facebook and LinkedIn are almost always more well-received and able to generate more sales. That’s because social networks allow companies to highlight their products and engage directly with the people who have, or will, buy them. It’s like engaging in good customer service 24 hours per day and reaping the rewards of that service during every business hour.
[E-Commerce Website – For Online Sales]
Of course, websites present opportunities for e-commerce, spreading a company’s customers around the globe as they enjoy the ability to order from home and have products shipped anywhere. Those e-commerce websites can be backed up by informative blogs that communicate a company’s mission, talk about the quality of the company’s products or services, and engage users in regular interaction with company executives, representatives, and experts.
The combination of interaction and presentation is one that wins sales and increases revenues for a company on a relatively consistent basis.
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